WORKS
Quest Nutrition
Visual Identity, Branding, Typography
Instructor — Paula Scher
2025
The goal of this rebranding was to shift Quest’s perception from a functional supplement to a lifestyle snack for the next generation. The new identity targets a younger audience who demands both nutrition and excitement.
The visual system is anchored by bold, expressive typography that communicates the brand's confidence and energy. I introduced a full-silver packaging system to create a premium, futuristic look that stands out on the shelf. This metallic base serves as a backdrop for a vibrant color spectrum, where each hue represents a specific flavor profile, proving that high protein doesn't have to be boring.